DISCOVERY
CULTURE
IDENTITY
POSITIONING
EXPERIENCE
STRATEGY
EXPRESSION
221 River St 9th floor, Hoboken, NJ 07030, United States
space@lonstern.com
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Get a free demonstration
Building your
brand platform
Your business’ legacy begins here
Discover our Approach
Creating a Brand Platform provides a clear, systematized framework for your company’s branding and marketing efforts.
‍
This structure fosters organizational coherence and integrity, which attracts clients, enhances your peace of mind, and assures a confident future for your business.
What’s Inside?
01
INDUSTRY
DISCOVERY
Company Research
Market Research
Competitors Research
Audiences Research
02
SELF
DISCOVERY
Mission Statement
Vision
Core Values
03
FLESHING
IT OUT
Visual Identity
Verbal Identity
Brand Guide
04
FINDING
THE NEEDS
Core Positioning
Brand Messages
Product descriptions
Buyer Personas + USP’s
05
BECOMING
THE GUIDE
Customer Journey Map
Online Website
Emotional Experience
06
GAME-PLANNING
STRATEGY
Marketing Plan
Social media marketing Strategy
Content marketing Strategy
Email marketing Strategy
07
PUTTING IT
ALL ON DISPLAY
Company Presentation
Digital documents
Social Media Design Templates
Email desgn templates
We will develop all aspcects
of the brand for a comprehensive
solution within one agency.

This is what
we do — we turn your
brand into a legacy

Tell a unique story

Imagine your brand isn’t just another on the market. It tells a unique story, attracts attention, and leaves a lasting impression.
attract attention, and leave a lasting impression amongst eventhe most competitive markets.
01
DISCOVERY
02
CULTURE
03
IDENTITY
04
POSITIONING
05
EXPERIENCE
06
STRATEGY
07
EXPRESSION

01. INDUSTRY
DISCOVERY

In this phase, we’ll research your industry to provide you with actionable data and insights, including a comprehensive analysis of the company, market, competitors, and audience. This builds a foundation for a strategy that not only reflects the essence of your brand but ensures its success in the market.

The pathway to growth and a lasting legacy for your business

Company Research
Competitors Research
Audiences Research

02. SELF DISCOVERY

Create an ideology for your business that inspires your team, attracts customers, and fosters an emotional connection.

Mission Statement
Vision
Core Values

03. FLESHING IT OUT

Here’s where everything comes together. Now, you can have a visual and verbal brand identity that tells your unique story in a professional and interesting way.

Visual Concept
Verbal identity
Brand Guide
Integration and implementation

04. FINDING 
THEIR NEEDS

Unique positioning that attracts the attention of ideal clients. Secure your market position. Become the brand people trust for solutions, inspiration, and, most importantly, quality.

Core Positioning
Product Description
Buyer Persona's + USP's
Brand Messaging

05. BECOMING
THE GUIDE

Build an emotional connection with your audience that not only exceeds their expectations but fosters lasting loyalty.

Customer Journey Map
Online website
Emotional experience

06. FINDING YOUR WHY

Create a master plan that seamlessly integrates your brand goals, values, and unique value proposition into a cohesive narrative.

Marketing plan
Content strategy
Social media strategy

07. PUTTING IT ALL ON DISPLAY

Now’s the time your audience sees everything we’ve been working on in all of its glory.

Our mission is to convey your brand's story with utmost effectiveness across a variety of media and formats.

Company presentation
Email design templates
Social media design templates
Digital documents design
BACK TO DISCOVERY

RESEARCHING
YOUR COMPANY

Objective

To fully understand your business model, values, mission, and current position in the industry.

Methods

Interviews with key company personnel, analysis of internal data, evaluation of existing marketing and branding materials.

Goal

To identify your unique strengths and potential opportunities for developing your brand.

Competitor analysis

Task

Analyze the characteristics, strategies, successes, and weaknesses of your main competitors.

Methods

Comparative analysis, data collection on marketing campaigns, product offerings, and customer perceptions of competitors.

Objective

Identify unique selling propositions and find market gaps that your brand can exploit to differentiate itself.

Audience research

Task

Gain a deep understanding of your target audience, including their needs, tasks, pains/problems, and behaviors.

Methods

Audience segmentation, analysis of consumer data, creation of detailed Buyer Personas.

Objective

Establish the right target audience for your brand and develop targeted messages and marketing strategies that resonates and motivates them to take action.
BACK TO IDENTITY

Visual concept

Develop a unique visual style that customers will recognize for the longterm. From logos and color palettes to fonts and imagery, each element is meticulously crafted to forge a strong and memorable brand identity.

Verbal identity

Create a distinctive brand voice for your brand with key messages that embody your mission, vision, and unique value proposition, ensuring your communications are impactful and meaningful.

Brand Guide

Build and have on hand a comprehensive brand guide to serve as a navigational tool for your team. This will help them create content that remains consistent across all platforms.

Integration and implementation

See your identity come to life across all platforms. From websites to social media, packaging to corporate merchandising, we’ll ensure that your brand consistently shines the way you envisioned it to.
BACK TO EXPERIENCE

Creating
a Customer Journey Map

We will craft a detailed visual representation that captures every point of customer contact with your brand. This helps us enhance and optimize each interaction, ensuring a seamless and enjoyable experience.

Online Website

A seamless user experience: We will craft user interfaces that make interacting with your brand straightforward, enjoyable, and effective. Our UI/UX solutions ensure that users not only find what they are looking for, but enjoy the journey.

Emotional Experience

Archetype, Brand Personality and Character Traits, Brand Voice Attributes, Style Guide for SMM
BACK TO STRATEGY

Marketing plan

Access a multi-phase marketing campaign designed to engage audiences at every stage of their purchasing journey, from initial awareness to enduring loyalty.

Content Marketing Strategy

Develop a content marketing strategy with carefully picked platforms that not only suit your brand best, but have a higher chance of gaining loyalty from your customers.

Social media strategy

Utilize the power of social media, following the latest trends,and engaging with your audience where they’re at most.

Email Marketing Strategy

Build and separate customer bases, promote offers at will, lead customers to where you need them to go, and build loyalty among them all.
BACK TO EXPRESSION

Company Presentation

Showcase your brand's strengths with captivating flair: Our presentations are carefully crafted to engage and influence your audience. By merging persuasive storytelling with striking visuals, we guarantee that your message resonates deeply and leaves a lasting impression on both clients and stakeholders.
Learn how we create Bussines Presentation

Email design templates

We view every email campaign as an opportunity to deepenyour connection with your audience.

Social media design and templates

We will create versatile social media templates that seamlessly adapt to various content types and evolving trends. This approach simplifies regular updates and ensures sustained relevance.

Digital document design

We will design all your digital documents from business plans to marketing materials, giving your brand functionality and aesthetic consistency. This not only enhances usability but strengthens your brand identity.
BACK TO CASES

Big Apple Window Cleaning

Big Apple Window Cleaning is a renowned name in the window cleaning industry, offering a comprehensive range of services. With a mission to bring clarity to people's lives through clean glass, they have successfully executed challenging projects, demonstrating resilience and adaptability.

Solution

We have successfully developed a comprehensive Brand Platform for Big Apple Window Cleaning, designed to strengthen its market presence, clearly define its brand identity, and enhance its customer engagement strategies. This cohesive platform aligns all elements of the brand with its core values and vision, ensuring a consistent and impactful experience across all customer touchpoints.

client
recomendation

Big Apple Window Cleaning is a renowned name in the window cleaning industry, offering a comprehensive range of services. With a mission to bring clarity to people's lives through clean glass, they have successfully executed challenging projects, demonstrating resilience and adaptability.

Brand Positioning

Value champions!
We maintain the outside of your building so you can focus on the inside.
Brand Positioning
Value champions!
We maintain the outside of your building so you can focus on the inside.
Offer
FULL SPECTRUM EXTERIOR BUILDING MAINTENANCE SERVICES IN NYC 100% sparkling windows and building facade x10 times faster using a comprehensive solution and certified technicians with 18 years of experience, ensuring zero risk and full insurance.

Brand Positioning

Value champions!
We maintain the outside of your building so you can focus on the inside.
Brand Positioning
Value champions!
We maintain the outside of your building so you can focus on the inside.
Offer
FULL SPECTRUM EXTERIOR BUILDING MAINTENANCE SERVICES IN NYC 100% sparkling windows and building facade x10 times faster using a comprehensive solution and certified technicians with 18 years of experience, ensuring zero risk and full insurance.

You’re an expert at what’s going on inside the building. We’ll handle the exterior

Trusted by over 300+ buildings for routine maintenance.
Proven experience handling some of the most challenging high-rise buildings in NYC
18 years in the business
600+ 5-star reviews on Google | Individual Testimonials
Safety - fully trained and equipped to comply with Occupational Safety and Health Act (OSHA) standards, a zero-incident record.
Comprehensive training program for new employees, including over 257 hours of field training and ongoing training for current employees.
Top-tier insurance ($11 million policy)- Comprehensive coverage to protect you, your property, and our employees.
Visual Identity
color palette
Website
Presentation
Social media expression
Email templates
Email templates
Website Design & Develop
Polygraphy
Presentation
Business
Cards
Brochure
Coupons
T-shirt designs

This is what
we do — we turn your brand into a legacy

Imagine your brand isn’t just another on the market. It tells a unique story, attracts attention, and leaves a lasting impression.

CASE STUDY

BIG
APPLE
ALEXA
FROM TEXAS

CASE STUDY

Portal to Discover

Marketing ServicesAbout LonsternCase StudiesMarketing NewsContact Info
221 River St 9th floor, Hoboken, NJ 07030, United States
space@lonstern.com

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