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About the client
Simon's Window Cleaning is a reputable and experienced window cleaning service provider in New York, known for its premium and high-quality services, customer-centric approach, and professional and dedicated team. The brand is committed to excellence and client satisfaction, aiming to deliver superior results and exceed customer expectations.
To address the challenges faced by Simon's, a holistic approach was adopted, focusing on brand core development, market positioning, and residential clients expanded.
Simon's Window Cleaning appears to have positioned itself as a premium, professional, and 20 years experienced service provider in the window cleaning industry.
Simon's Window Cleaning has positioned itself as a high-quality, professional window cleaning service with over 20 years of experience in New York. The brand is associated with professionalism, expertise, and a commitment to exceeding customer expectations. The emphasis on quality, client satisfaction, and a dedicated team of professionals contributes to a positive brand perception, likely fostering customer and employee loyalty.
Quality and detail-oriented cleaning service.
Professionalism and respect for the customer's home.
Affordable and efficient window cleaning.
Respect and care for customer's space.
Remarkable transformation of windows and screens, making them look new.
Exceptional results with challenging tasks.
Long-term satisfaction and loyalty.
Our team created a distinctive logo that embodies the essence of "Simon's Windows" capturing its values and personality.
To maintain brand consistency, we created a comprehensive style guide that outlines the visual and design elements of "Simon's Windows" This guide ensures a cohesive and unified brand identity across various platforms and touchpoints.
Developed a corporate website with visual, semantic, technical, and conversion layers. Key Features: Fast, convenient, and stands out from competitors. Results: Enhanced online presence and improved user experience.
We've crafted a corporate website centered around the user, with meticulously structured layers to guarantee a smooth user experience. Distinguished from competitors, our site boasts an aesthetically pleasing design, impactful content, and technical enhancements, all fine-tuned for superior conversion.
Responsive Web Design
Our team has crafted a website that’s entirely responsive, transitioning flawlessly across various devices, ensuring visitors enjoy optimal viewing experiences. This reinforces our brand’s dedication to cleanliness and professionalism.
Utilized the popular CMS WordPress to build the website, leveraging its robust features and flexibility.
Implemented local SEO optimization techniques to enhance the website's visibility in local search results.
Installed relevant SEO and site speed extensions to improve performance.
To enable efficient tracking and data analysis, we integrated Google Analytics 4 (GA4) with customized events, Google Tag Manager, and Google Search Console.
To facilitate streamlined operations, we integrated the website with the ERP system.
To gather valuable customer feedback, we automated NPS (Net Promoter Score) and review collection processes.
To streamline customer relationship management, we combined the CRM system.
Implemented comprehensive analytics and calltracking to accurately assess the influence of traffic sources on the efficacy of marketing initiatives. Refined PPC advertising campaigns for optimal impact. Enhanced conversion at every phase of the sales funnel, collaborating closely with managers on conversational scripts to ensure alignment with strategic objectives.
Search Engine Optimization
Implemented SEO as a key tool for customer attraction.K
ey Tactics: Regular content updates, keyword optimization, local link building outreach.
Results: Top-rated search engine rankings and organic traffic.
Google Business Profile & Listing Management
To achieve higher rankings for Big Apple on Google and other Listing platforms, we focus on 4 key factors:
‣ Account Configuration
‣ Content Generation and Posting
‣ Review Management
‣ Account Analysis and Management
To distinguish Simon's Window Cleaning from similar businesses in the area, it takes more than just a well-optimized Google Business Profile. We adopt a holistic approach to enhance the online presence and differentiate the brand from competitors..
We understand the importance of customer interactions in establishing a strong online presence. That's why we guarantee prompt and professional responses to all customer reviews and inquiries, including negative ones. With care and empathy, we address concerns and offer courteous and respectful solutions.
Through active engagement with customers, our goal is to maintain and enhance the reputation of Big Apple, fostering trust among potential customers and establishing a positive brand image.
Social Media Marketing
Our social media marketing strategy for Alexa from Texas is tailored to the young demographic of individuals aged 25 and above who actively use Instagram, Facebook, and YouTube. We prioritize establishing a strong presence on these platforms and crafting compelling, valuable, and relevant content.
Through a well-planned monthly activity plan, we consistently deliver:
‣ 20+ posts;
‣ 15 Instagram reels + YouTube shorts;
‣ 200 stories.
Moreover, by implementing cross-posting on Facebook, we effectively broaden the brand's reach and enhance audience engagement.
Google Ads & Bing Ads
Set up effective PPC campaigns in Google Ads and Bing Ads.
Key Tactics: Iterative optimization, A/B testing.
Implement Remarketing campaign.
Results: Increased online visibility and traffic.
The goal is to leverage our list of existing customers to make more appointments with us.
You want to use it to remind them it’s time to get the window cleaned again.
To urge them to get back on the schedule because you have this great promo going on.
To use it to advertise other products and services you offerN
ewsletters for touch points
For over 20 years, Simon’s Window Cleaning has been New Yorkers’ go-to window cleaning services company, never failing to deliver white-glove, best-in-class service. From the very beginning, we’ve been singularly focused on one core objective – delivering best results to our valuable Clients, instead of playing the overrated, ‘lowest price’ game.
Website Development, Optimization, and Efficiency (BAWC)
Revamping site structure based on analytics and page effectiveness.
Web design updates for enhanced UX and brand perception in 2023-2024.
Optimizing site load speed for improved UX and Google algorithm compatibility.
Conversion enhancement through research, analytics, and A/B testing.
Monthly creation of 3-4 articles based on semantic core.
Development of commercial semantics and link building.
SERM: Top Google results optimization, including SEO optimized YouTube videos.
Promotion of various tools to Top 10 search results based on semantic core, e.g., Yelp, Home Advisor, Angi, etc.
Systematic optimization and scaling of Google PPC ads for lead volume increase.
Creative strategy + Targeted advertising on Facebook and Instagram, testing LinkedIn.
Development of Retargeting concepts and hypothesis testing.
Residential sales through social media, influence marketing, and group seeding.
Testing mechanics of giveaways and rewards for activity.
Systematic posting of video content: YouTube Shorts, Instagram Reels, Tik-Tok.
Systematic Blogging with Cross-Platform Duplication
Content marketing including video content: cases, reviews, and work-in-progress.
Enhancing production quality to match viewer preferences.
Regular meetings for analysis of dynamics, hypothesis formation, and response to changes.
Commercial and Residential email marketing: systematic work, scenario chains, A/B tests.
Warming up mailboxes for 100% reputation (spam prevention).
Office and Production Print Material + Employee Communication
Marketing kit for commercial sales representatives.
Brochures with updated positioning.
Souvenirs for residential clients and gift cards.
Mandatory Error Recording, Analysis, and Understanding
Implementation of systematic approaches in all departments and responsibility.
Development of manuals for all company departments.
Branding to website design, and from strategic marketing to efficient sprints workflow, we've mastered it all. Ready to elevate your brand's presence?
From scratch to first customers
When Alexa from Texas approached Lonstern, they were a budding idea in the vast landscape of Austin's cleaning services. Lonstern took on the challenge, sculpting a full-fledged brand identity from the ground up, with a keen focus on carpet and upholstery cleaning. The transformation was not just about a logo or a tagline; it was about embedding excellence and trust into every facet of the brand.
From scratch to first customers
To address the challenges faced by Big Apple Window Cleaning, a holistic approach was adopted, focusing on brand core development, market positioning, and consumer segmentation.
From scratch to first customers
Transformed a 20+ year reputable NY window cleaning service into a digital powerhouse. Through strategic branding, a user-centric website, and targeted marketing campaigns, we amplified their online presence, reinforced their premium positioning, and drove superior customer engagement. A holistic approach for lasting impact